Our Mission
Our mission is to provide a high quality magazine to the previously untapped market of youth sportsmen. Youth Sportsman’s Journal is dedicated to highlighting the outdoor accomplishments of kids. We all remember our first hunt, first fishing trip or that special outing with dad. Youth Sportsman’s Journal captures the enthusiasm of these experiences with articles that are written by the source – kids. For the first time ever, youth sportsmen will have the unique opportunity to subscribe to a magazine dedicated to their accomplishments in the field. Young outdoorsmen will read articles about successful, ethical outdoor enthusiasts their own age. Not only will Youth Sportsman’s Journal inspire more young people to carry on our hunting and fishing heritage but also encourage the core family values and traditions that embody this lifestyle.
This is critical in a time when we are trying to bolster our pastime by encouraging the next generation to follow in our footsteps. We constantly battle iPods, game systems and cell phones. Finally, there is a magazine targeting youth in the outdoors. Parents now have a tool to keep kids excited about hunting and fishing. The future of our sport lies in the hands of the next generation.
Youth Sportsman’s Journal provides a unique opportunity for advertisers to market directly to youth sportsmen and in doing so, kill two birds with one stone. If the kids are excited about a product, dad is definitely on board.
Vision
To pass the outdoor heritage to today’s youth while promoting literacy